Nicole McNiven Nicole McNiven

Embrace the Wild: Letting Go to Make Room for Growth

Discover the power of letting go and making space for new growth. Learn how cutting down an ancient tree in our yard led to a vibrant new ecosystem and revealed insights about releasing outdated practices and toxic relationships. Embrace change to create opportunities and unexpected beauty in your life and business.

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Nicole McNiven Nicole McNiven

Case Study: Sorensen Living Co

Sorensen Living Co., a design studio born from the acclaimed net-zero homebuilder Homes By Sorensen, is redefining sustainable living in Calgary. Rooted in authenticity and inspired by nature, the brand's initial focus on timeless design has evolved into a commitment to digital education, positioning itself as a guide for those seeking enduring sophistication in their living spaces

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Nicole McNiven Nicole McNiven

Unveiling the Power of Niching Down: Your Path to a Powerful Brand

In the world of branding, there's a secret sauce that transforms your business into a powerhouse: Niching Down. While demographics have their place, they're just the tip of the iceberg. To truly resonate with your audience, you need to understand their world views.

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