Case Study: Sorensen Living Co
Elevating Brand Design for Timeless, Purposeful Spaces
Brand Strategy/Visual Identity/Digital Applications
Sorensen Living Co. embarked on its journey as a sister brand to Homes By Sorensen, specializing in interior and exterior design. The initial focus was on creating timeless spaces that reflected the brand's commitment to quality, authenticity, and thoughtful design. The color palette drew inspiration from nature, with a balance of earthy greens and warm tones, reflecting a dedication to environmentally conscious living.
Where Sorensen Living Co. Started
Sorensen Living Co., born as a sister brand to the renowned net-zero homebuilder, Homes by Sorensen, is making waves in Calgary's vibrant city. Functioning as a dedicated design studio, it emphasizes creating designs that are timeless and intentional and reflect a creative and sustainable approach. In collaboration with Homes by Sorensen, the brand extends its expertise beyond construction, weaving a narrative of design excellence that stands out in Calgary's innovative landscape
Where Sorensen Living Co. Is Going
Looking toward the future, Sorensen Living Co. is poised for a digital evolution, venturing into the expansive realm of the online landscape. With a strategic focus on educational content, the brand aims to share its wealth of design expertise, guiding and assisting individuals on their unique design journeys. This shift to the digital sphere not only underscores Sorensen Living Co.'s commitment to fostering knowledge but also reflects its dedication to staying at the forefront of the design industry. Additionally, the brand is forging partnerships that align with its ethos, fostering collaborations that will further enrich the design experience for its audience.
Brand Keywords
Authentic, Beautiful, Joyful, Collaborative, Thoughtful
Brand Values
Personal Expression, Foster Sustainable Living, Cultivate Joy and Well-Being
Target Audience
Sorensen Living Co. caters to a discerning audience that appreciates and values quality in every aspect of their living space. Our target demographic is composed of individuals who actively seek creative and innovative solutions for their homes, valuing design that transcends trends and stands the test of time. For those who desire a living environment that seamlessly merges aesthetic appeal with enduring sophistication, Sorensen Living Co. is the destination where timeless design meets the highest quality standards.
Visual Rationale
The branding for Sorensen Living Co. started with the inspiration of the founder’s first name, Heather, and the interior design business. We wanted to incorporate these into the brand and create an elevated and identifiable brand. The main logo includes a heather flower, as a reference to the founder Heather, and is paired with a retro-feel font. We created a secondary logo that includes a clean house shape to represent the brand’s business focus, and the brand mark paired the heather flower and house shape together. By focusing on a strong brand symbol that is easily recognizable and paired with retro-inspired but sophisticated colours, we created a refined & playful interior design brand that stands out in the home building niche.
